20 December, 2024
Picture this: it’s Christmas week. Credit card bills are stacking up, and a tech heads back to work right after the holiday, wishing for just a few more days off. There was no Christmas bonus, the shop’s been slow, and now the new year is approaching. The tech starts thinking about their future—spending more time with their kids, making extra money to cover those holiday bills, and maybe advancing their career. So, they wonder, “Should I check out what’s out there?” They hit up Indeed, figuring there’s nothing to lose.
This tech has been loyal to their shop for five years, doing everything asked of them. They’ve got ambitions of becoming a Shop Foreman, but with the current Foreman years away from retirement, they’re stuck under a glass ceiling. So, they apply to a mix of A Tech and Shop Foreman roles. It’s the holidays, though, so replies are slow. Now they’re left wondering if the problem is their resume, the job market, the timing, or… them.
Recruiting Automotive Techs is a Game of “Speed to Lead”
You can relate this to running your shop. When a customer calls about a check engine light, the faster you get that car in, the better your chances of winning the job. It’s the same with hiring. If you’re slow to respond to techs, you’re missing out on great talent. Sure, you’ve got your plate full—family time, keeping your team happy with time off, and managing your business priorities. Recruiting can easily fall to the back burner, thinking you’ll sift through applicants later.
Wrong.
Promotive steps in to handle those applicants for you. We’re not just responding quickly—we’re keeping candidates engaged until you’re ready to move. Every single day, our team is talking to techs, ensuring your shop doesn’t miss out on top talent during the time of year they’re most likely to explore new opportunities. Recruiting automotive techs in January gives you the edge to attract these motivated professionals.
Why is January the Golden Month for Hiring?
According to the Imagine America Foundation, “Starting your job search at the beginning of the new year is the best time. This is when companies usually know both their budget and their needs for the year, and they’re better able to hire and afford new employees. Those who find a job during the months of January and February are more likely to obtain full-time, long-term employment. Many companies aren’t very productive when it comes to hiring new employees at the end of the past year, leaving their job boards full of positions that need to be filled as soon as possible. Because of this, January is a great time to throw your hat in the ring.”
Forbes backs this up, stating, “January and February are the top months to apply for jobs.” They explain, “The beginning of a new year is a joyous time when people feel like they are starting fresh with a clean slate. Businesses have set their yearly budgets and headcount, making them ready to interview candidates and make hires. Workers often decide to leave or explore new opportunities after year-end reviews, making January the perfect time for companies to act.”
Let’s face it: your time is better spent running your shop than managing recruiting. That’s where Promotive comes in. We’ll handle the hiring process so you can focus on what you do best. Let’s get those job postings live now and kick off the new year with the team you need to crush your goals. Recruiting automotive techs in January could be your best move yet!
We hope you found these tips helpful. If you’d like to learn how Promotive can be an extension to your team, schedule a call with a member of our sales team.
Lisa Coyle is an accomplished business leader, entrepreneur, and former co-CEO of 360 Payments, the automotive industry’s leading credit card processor. Under her leadership, 360 Payments has grown from a spare bedroom to an international business with 10,000+ customers, 60 employees, and almost $40 million in annual revenue.
Lisa’s success as an entrepreneur and business leader has been recognized by numerous industry publications and organizations. Most recently honored as 2024 Women at the Wheel, she was also named a Woman of Influence by the Silicon Valley Business Journal and one of the Top Women Entrepreneurs in America by Inc. Magazine. Under her leadership, 360 Payments made the Inc. 5000 list five years in a row and was noted as one of the Best Places to Work in Silicon Valley twice.
Lisa is a dedicated philanthropist and community leader. She is passionate about giving back to her community and donates regularly to several charities and nonprofit organizations. Lisa resides in Walnut Creek, CA with her wife of 17 years, Jen, and their two children, Nixon and Alex. She loves coaching soccer, spending time with her family, and cheering on the New York Giants.
