Our mission is simple:

Building Meaningful Connections

In an industry where finding the “perfect fit” is essential for long-term success, aligning goals and values is key.

Our team brings decades of hands-on experience in both automotive and recruiting. We understand the challenges shops face in finding and retaining top talent, as well as the struggle skilled automotive professionals encounter when searching for employers who truly value them. This is where Promotive steps in and makes a difference.

Promotive Team Pic

Our Impact on the Automotive Industry

350+

Qualified candidates matched in the past 12 months

200+

Shops served through our recruiting services

20%

Shops using our recruitment services see a 20% increase in employee retention.

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Our vision:

Transforming the Automotive Industry Through Connection

As the automotive industry becomes increasingly technical and evolves daily, the technician shortage—though improving—remains a challenge. We want to create a community where automotive repair shops and top talent can connect and build sustainable relationships. When employees feel valued and fulfilled, they stay—both with their employer and in the industry.

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The Promotive Difference

Our team is passionate about transforming the way auto shops and mechanics connect. With decades of combined experience in the automotive industry and recruitment, we understand the unique challenges you face—and we’re here to help. From our account managers to our recruitment specialists, each member of the Promotive team is dedicated to providing personalized support, ensuring you find the right mechanics or the right shop for your skills.

Our team’s industry expertise allows us to offer tailored solutions that go beyond job matching. We’re committed to building long-lasting relationships, fostering success for both mechanics and auto shops. Whether you’re looking to hire or seeking your next opportunity, the Promotive team is here to guide you every step of the way.

Leadership

Driving the Future of Automotive Talent

At Promotive, our leadership team is dedicated to helping auto repair shops grow stronger by connecting them with the right talent. With decades of combined experience in the automotive and recruiting industries, they lead with a passion for supporting shop owners, empowering technicians, and building lasting partnerships. Every decision we make is focused on helping our customers hire smarter, work more efficiently, and thrive in a competitive market.

Lisa Headshot

Lisa Coyle

Co-Founder / CEO
Kat New Headshot Blue Background

Kat Ayers

Chief Operating Officer
Kelly Headshot

Kelly Cavanaugh

VP of Recruiting

Client Growth & Partnerships

Combining sales, account management, and partner management, this team guides shops through the full Promotive experience while building strong, lasting partnerships that fuel growth.

Ethan Headshot

Ethan Whidden

Sales Representative
Stacey Headshot

Stacey Black

Account Manager
Brian Headshot

Brian Burris

Account Manager
Sam Headshot

Sam Freeman

Partner Manager
Recruitment Team

Talent changes everything. Our recruitment team is relentless in discovering and attracting the people who will drive your business forward and make an immediate impact.

Danny Headshot

Danny Ekstrand

Recruiter Team Lead
Katelyn Headshot

Katelyn Company

Recruiter
Khloe Headshot

Khloe Dickerson

Recruiter
Alexandra Headshot

Alexandra Pare

Recruiter
Shannin Headshot

Shannin Pierce

Recruiter
Katie Headshot

Katie Willis

Recruiter
Rhonda Headshot

Rhonda Young

Recruiter
Salina Headshot

Salina Maggard

Candidate Development Rep
Selby Headshot

Selby Bradford

Recruitment & Sourcing Ops
April Headshot

April Crowell

Recruitment & Sourcing Ops
Shenece Headshot

Shenece Esson

Digital Recruiting Ops

operations Team

Behind the scenes, our operations team keeps everything running smoothly. They turn strategy into execution, streamline processes, and ensure every experience with Promotive is seamless, reliable, and built to scale.

Joy Headshot

Joy Robertson

Operations Administrator
Tori Headshot

Tori Streetman

Technology Operations Engineer
Caroline Headshot

Caroline Mattox

Marketing Specialist
Success Stories

Real Connections, Real Impact

See how we’re connecting the best in the industry, one success story at a time.

Harry K.
Harry K.
Shop Owner

As a small business owner, working with Promotive has been a breath of fresh air. Recruiting high-level automotive technicians is never easy, but having a partner that truly understands the industry makes all the difference. Promotive is deeply rooted in the automotive world and clearly knows their lane, their communication, follow-through, and understanding of what makes a great technician have been outstanding.

I want to specifically recognize Sam Freeman, our coordinator, for her incredible passion and heart in what she does. Sam truly cares about finding the right fit for both the shop and the technician, and it shows in every conversation. Her consistency, energy, and professionalism have made this process not just easier, but actually enjoyable.

We’ve already been presented with several top-tier candidates, and we have not had the chance yet to work with any of them but will be soon, the quality far exceeds what we’ve seen on platforms like Indeed. Having a team like Promotive and someone like Sam in our corner, brings real confidence and relief as we continue to grow.

Thank you Sam and team!!

Amanda W.
Amanda W.
Candidate
Alexandra was my recruiter and she was excellent. Friendly, approachable, easy to talk too, efficient. She scheduled my interview and made sure I had everything I needed to start a new position. Top notch care! Thank you so much
Chris H.
Chris H.
Shop Owner
Sam and her team were great to work with. The communication has been great. This team is transparent, efficient, and knows how to deliver. I absolutely love how Sam laid everything out upfront and was clear and honest with the structure, process, and expectations of both myself and her. We hired a technician within the first month of contacting Sam. Thank you for everything you do!
Samuel R.
Samuel R.
Candidate
Alexandra P. Is amazing at Promotive. I 100% felt she had my best interest during the job hunt. Communication was top notch. Im glad our professional paths crossed. Thanks again Alex.
Jossy A.
Jossy A.
Shop Owner
The Promotive team was great to work with. We had several resumes by the end of the first week and an accepted offer within 3 weeks. Sam did a great job of communicating and understanding our needs as a shop and prioritizing our job listings accordingly. Overall, just a great company to work with!
Armando Y.
Armando Y.
Candidate
Sam and Rhonda you guys are amazing! Connected me with the right shop. Couldn't be any more happier with their hard work. Thanks once again
Nicholas F.
Nicholas F.
Shop Owner
So far so good. Sam was very easy to work with and understood my specific needs, as well as giving me perspective on candidates I would normally not be interested in hiring. I plan to use Promotive for several future hires.
Marcel E.
Marcel E.
Candidate
I had applied for a position with the company had a good experience with Katelyn, she had answered all my questions that I had and understood everything I was telling her on what I was looking for in a shop. When you get a person who understands you and makes you feel welcoming it's a team you really wanna be on. Garage sometimes like to just say things to get you in the door I did not get that kind of vibe everything felt genuine and I really like a chance to go with you and company.
Jacob M.
Jacob M.
Shop Owner
Sam and her team were super professional. They save me loads of time and brought highly qualified and well vetted interviewees. It was hard to decide who to hire from the amazing people they presented, an experience that has sold us on Promotive's Services for future hires for a long time. Thank you Sam & Team!
Luis S.
Luis S.
Candidate
Great got a job within 1 business day thanks to Shaunda and Brian
Clay B.
Clay B.
Shop Owner
Sam and the rest of the team at Promotive have delivered the opportunity for me to interview not just more, but better candidates for my shops. Ive never had half the success running my own recruiting campaigns. Technicians also get the benefit of finding a home at a truly motivated shop.
Christopher A.
Christopher A.
Candidate

I had the pleasure of dealing with Ms. Shelby and she was so much help. Got me in touch with the right people to achieve my goals. Made this whole process so easy. Definitely recommend!

Stacey L.
Stacey L.
Shop Owner

We think this company consists of rock stars for our industry. We tried to find quality, knowledgeable technicians to hire on our own with help from two of the big names in the employment industry. We got a lot of duds. Promotive knows our automotive industry and somehow knows how to attract the cream of the crop, & knows how to vet them before reaching us, the employers. Every applicant that made it through their interrogation was a great quality candidate and we made a hire within 2 months of starting on their program. Will use again is the need for staff occurs again! Stacey Black was our rep and staying in touch through the whole process.

Robert H.
Robert H.
Candidate

Excellent staffing agency... Shaunda went above and beyond to help me get my dream job in an area I've always wanted to live... I can't thank you enough for your dedication and support.

Bogdan P.
Bogdan P.
Shop Owner

Promotive made the hiring process fast, easy, and effective. They truly understand the automotive industry and delivered top-tier candidates who fit our team perfectly. We filled a key role quickly and couldn’t be happier with the results. Highly recommend!

Mark S.
Mark S.
Candidate

Sam and Shannin were both on top of things and extremely responsive when I had a question regarding anything. They made sure to get me the best offer possible and made me feel valued as a candidate. I would recommend anyone who is looking for a smooth and interactive hiring process go work with promotive.

Will
Will
Candidate

Shannin Pierce is simply amazing. It is stressful looking for a job these days and she was amazing and professional and made the interview process seamless. Promotive you definitely have a keeper.  Again thanks for making the process that much easier!

Joe M.
Joe M.
Candidate

Selby was great! She did an excellent job of keeping me informed about the job and process of getting interviewed. She checked with me all way through the moving process and my first day at the new job. Thank you

Nicholas A.
Nicholas A.
Candidate

I was contacted by Danny and Sam of Promotive after seeing and responding to a job opportunity. Danny said he would keep in touch during the interviewing and hiring process, which he did as promised through almost daily texts and calls. Dealing with these two has been exceptional and extremely professional.

Hendrick M.
Hendrick M.
Candidate

This place is terrific! April reached out, she wasn’t pushy or acting like a “used car salesman,” just pitched the opportunity for what it was and it piqued my interest. I’m so glad she did because after Selby got everything set up for me, Brian got me an interview! I wasn’t even that set on a new job, but what I got was the opportunity of a lifetime. I’m so grateful to these three, what an awesome team ❤️

Erika J.
Erika J.
Candidate

Danny Ekstrand helped me secure the job of my dreams and I cannot speak more highly of him. His friendly personality and positive attitude made my initial interview process completely stress free. He was extremely attentive, always letting me know where I was in the process and willing to answer any questions or concerns I might have. Working with him felt like having someone in your corner who truly cares.

Fred G.
Fred G.
Shop Owner

Promotive did a great job of Hiring an Auto Mechanic. In today's world, it's harder than ever to Recruit Automotive Technicians. Promotive puts in the hard work to find the right person for your team. I plan on using them to Hire more Technicians, and Service Advisors in the future.
Thank you for a great job Promotive Team 🙂

John H.
John H.
Candidate

This was my first experience dealing with a recruiter. Selby was amazing to work with to say the least! During our initial conversation, there were many questions regarding prior employment. She also took a few minutes to get to know a little about me. Throughout the process there was constant communication keeping me up to speed on where we were and the next steps in the process. It was wonderful working with Selby! Absolutely would welcome the chance to do it again if need be!

Trevor A.
Trevor A.
Shop Owner

Run 3 stores in the SF Bay Area and we have used them for 3 of our technicians and one of our service advisors currently over the last year. They have been easy to work with and the quality of persons we interview and hire have been second to none. By far the easiest way of hiring.

Daniel G.
Daniel G.
Shop Owner

Fantastic experience working with Promotive! Brian and Danny are true professionals, responsive, and genuinely invested in helping us find the right fits for our needs. Their personalized approach and attention to detail made the entire process seamless and stress-free, and they continue to deliver for us!

Christine M.
Christine M.
Candidate
If there was a way to give a million stars I would! This group is AMAZING! Shannin and Sam are outstanding! They have and still are going above and beyond what I have ever experienced or could ever expect from a recruiting company! I can honestly say I feel like I gained them as friends! From the time I applied for the job to even now after I started working, they have continued to communicate and make sure I was happy and comfortable. My first day at my new job I got a text saying “Good morning, I hope you have a great first day”!!! That is amazing! They truly care! Then at the end of the day, another text saying “ can’t wait to hear all about your day!” Thank you Shannin and Sam! I can not recommend this group enough! You guys are the BEST!
Geico H.
Geico H.
Candidate

From the day that I spoke with Danny, till now I have to say that wow. What an awesome team they have. very Professional, Cordial, very well spoken, and eager to get you hired in where you feel the most comfortable. So far This team has showed me that they are willing to go the extra step so you don't have to. They are quick, Punctual, and work around your schedule. Unlike the other third party companies that will take your resume and leave it out in the open. Gopromotive makes sure that your resume is seen, Honestly never seen nothing like this before, and this will be an absolute game changer for overworked techs trying to find a shop that's fit for them. over all this company deserves to be bigger than indeed. Wonderful team! Wouldn't hesitate recommend them! shout out to Danny, awesome guy to speak with.

Stacia L.
Stacia L.
Shop Owner

My experience with Sam Freeman at Promotive has been amazing!!! She was in constant contact with me about our possible new hire and how things were going during the interview process. She also gave great feedback from the prospect. It was a great experience and we finally got an awesome tech that fits our culture. Everyone WINS!!!

Joseph S.
Joseph S.
Show Owner - TLC Auto & Truck Center

I can’t say enough good things about Sam Freeman and the team at Promotive Recruiting! Not only did she go above and beyond to help us find the right candidates, but her knowledge of the auto industry truly set her apart. Sam took the time to understand our shop’s unique needs and provided valuable insights that helped us make smarter hiring decisions. Her expertise, professionalism, and genuine dedication to our success made the entire recruiting process a breeze. We’ve noticed a positive impact on our team dynamics and are already seeing great results. If you’re looking for someone who truly understands the ins and outs of auto industry recruiting, Sam is the one to call!

Jacquie T.
Jacquie T.
Shop Owner

After several months of our own aggressive recruiting efforts and disappointing results, we decided to partner with ProMotive! Working with ProMotive to hire an experienced Auto Tech was the smartest decision for our small shop! I have over 20 yrs in corporate recruiting and healthcare staffing, and have several experienced recruiters in my network; therefore, I felt we could easily take on a search for one Auto Tech. In this market and the shortage of Techs, we found it difficult to move beyond the unemployed job hoppers. Searching job boards will not deliver the solid, A-level candidate even with the best key word search. Bottom line – stick with the industry experts who have the resources to dive deep and find talented, competent, and passive candidates.
We were immediately pleased with the caliber of candidates submitted and hired an A level Tech within the first week. They were realistic in their hiring timeline; they did not just submit a candidate to submit a warm body (which is my pet peeve). They under promised and over delivered! We found a true partner with ProMotive’s excellent communication and dedication to understanding our hiring needs. I’ve worked for and with many staffing firms in my career and I continue to be impressed with ProMotive’s professionalism, industry knowledge and commitment to excellence.

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Dom, Master Technician

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Michelle, Shop Owner

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Emilio, Shop Porter