Articles

How Social Media Can Elevate Your Automotive Career

January 29, 2025 | Promotive

Social media is an increasingly powerful resource and by following our top 10 accounts to follow on social media, you’ll elevate your automotive industry career by gaining valuable insights, connections, and opportunities. 

This post will tell you why you should use social media and which platforms to use in order to get the best automotive industry updates, tutorials, and automotive recruitment support. 

Why Should Automotive Professionals be on Social Media?

It’s More Than Just Free

Embarking on social media isn’t just a cost-free journey; it’s a strategic move that can propel your career forward. Leverage it to:

  • Compare and Communicate: Connect with automotive shops, compare job offerings, and communicate effortlessly.
  • Set Yourself Apart: Stand out from the crowd by showcasing your skills and work on a global platform.
  • Connect and Learn: Engage with businesses and accounts to gain valuable technical skills and learn the ropes of enhancing your automotive career with tips for interviews, negotiation, managing work-life balance, and more.
  • Boost Visibility: Increase your social footprint and showcase your work, making yourself visible to potential employers and the online automotive community.

In fact, social media is a treasure trove of content, offering a roadmap to improving your automotive industry understanding, enhancing technical skills, finding new job opportunities, and connecting with potential employers.

What Platforms Should I Use? 

Ok now that you know you want to join in on the social media fun, what are the different social media platforms out there? And how do you leverage each of them to your advantage?

Here’s a rundown of the major players and highlights on how they can steer you towards achieving your professional aspirations and immersing yourself in the automotive industry. 

  • LinkedIn: Ideal for connecting with industry professionals, exploring job opportunities, and gaining insights into company cultures.
  • Instagram: Showcase your automotive work, follow businesses for insights into their operations, and engage with visual content related to the automotive lifestyle.
  • Facebook: Find businesses’ pages, witness their work, and get a feel for their shops. Additionally, join forums for deeper insights into the automotive industry.
  • YouTube: Learn new skills through long-form video tutorials, follow automotive channels for in-depth insights, or use it to display evidence of your projects and skills. 
  • TikTok: Discover the lighter side of the automotive world, including day-to-day life content, humor, product reviews, and quick tips.

While platform choice matters, the real game-changer is who you follow. Whether on Facebook, Instagram, or other platforms, you can curate your feed to align with your career goals.

Top 10 Automotive Industry Accounts to Follow

Who should automotive professionals be following on social media?

Here’s a curated list of accounts to enhance your feed:

1. Promotive 

Promotive is a  full-service staffing and recruitment agency that provides free tools, resources, and guidance to automotive professionals looking for a job that will take their career to the next level. Additionally, on our Instagram, LinkedIn, Facebook, YouTube, and blog you can find more about open automotive jobs in your area, gain information on professional development for automotive professionals, or get the latest updates on the automotive aftermarket industry. 

2. Jaded Mechanic

Hosted by Jeff Compton, the Jaded Mechanic podcast sheds light on the realities of the automotive profession, while offering practical advice and reflections on the automotive repair world. You can find his Podcast on YouTube or you can listen to it on Apple or Spotify.

3. Underhood Service 

Underhood Service, an automotive magazine tailored for shops and automotive technicians specializing in under-the-hood systems maintenance. Moreover, Underhood Service offers a wealth of resources across social media platforms such as Facebook, YouTube, and LinkedIn as well as engaging podcasts. Delving into a spectrum of content, from in-depth tool reviews and step-by-step repair tutorials to insightful conversations on cutting-edge automotive technology, this publication is a comprehensive guide for those navigating the intricate world beneath the hood.

4. Remarkable Results Radio

On his podcast The Remarkable Results Radio, Carm Capritto brings new perspective to the automotive aftermarket through his guest speakers and niche topics. Listeners will explore the challenges, successes, and innovations within the automotive aftermarket. Furthermore, this podcast is a valuable resource for those interested in gaining insights into the automotive repair world. You can follow along on YouTube, Facebook, Instagram, and LinkedIn

5. South Main Auto Repair

Eric O’s YouTube and TikTok videos aim to provide accurate information in hopes to save techs time and money. Additionally, he shares his lifelong love for fixing cars, knowledge, and day-to-day experiences in the shop, in a personal and authentic way. 

6. HumbleMechanic

Charles, known as the HumbleMechanic online, is a master certified Volkswagen technician. More notably, he creates videos that teach about cars, car parts, and how to get started as a technician or mechanic. For more information, the HumbleMechanic can be found on: YouTube, TikTok, Instagram, Facebook, and Podcast.

7. MotorCity Mechanic 

MotorCity Mechanic YouTube channel features detailed tutorials on various automotive repairs, providing step-by-step instructions and explanations. Overall, it offers a valuable resource for individuals interested in hands-on automotive work.

8. Motor Age 

Motor Age is a monthly trade journal supporting independent automotive service providers. However, their Facebook, YouTube, and LinkedIn accounts report on current events, automotive industry updates and stats, automotive technology and innovation , to tool reviews and recommendations. In fact, content, like Motor Age’s, can help automotive technicians keep their skills current and valuable. 

9. ScannerDanner

Paul Danner is an ASE L1 certified Master Technician and has decades of automotive and teaching experience. Furthermore, he is the owner of the ScannerDanner YouTube, Instagram, and Facebook accounts among other online resources. All of his platforms provide helpful diagnostics training on automotive electrical and electronic systems for those who are new or veterans of the automotive repair industry.

10. SuperFastMatt  

SuperFastMatt is an automotive engineer who has worked for Tesla and NASCAR. He shares videos on YouTube discussing automotive engineering, automotive technology trends, and general insights into the industry. Additionally, SuperFastMatt’s Instagram account offers additional insights, behind-the-scenes looks, and a visual journey through his experiences as an automotive engineer.

Gear up, connect, and accelerate your automotive journey through the dynamic world of social media! 🚗✨

Follow us on social media and sign up for our emails to be updated on other posts that have similar tips, tricks, and discussions. 

The Future of Auto Tech Careers: Emerging Trends and Opportunities

Taking a look at the future of auto tech careers and emerging trends, it’s no surprise that all arrows are pointing to technology. With that said, staying ahead of the curve is not just an advantage – it’s a necessity. That is especially true for those wrenching in the heart of repair shops. As automotive…

Read More about The Future of Auto Tech Careers: Emerging Trends and Opportunities

Celebrating Our First Year in the Automotive Aftermarket

Promotive just closed out our first official year (or, technically, 9 months) of business in the automotive aftermarket. What started out as a mission to connect talented automotive professionals with industry-leading repair shops has expanded into so much more. As we wrap up our numbers for 2023 and prepare for an even more exciting 2024,…

Read More about Celebrating Our First Year in the Automotive Aftermarket

Resume Tips to Help You Land Your Next Automotive Job

Whether you are currently seeking employment or plan to begin your search soon, Kelly from Promotive’s recruiting team shares her resume tips to help you land your next automotive job. Creating a resume is your first chance to make an impression with a hiring manager at a repair shop or dealership. It allows you to…

Read More about Resume Tips to Help You Land Your Next Automotive Job

Soft Skills for Automotive Jobs: What the Eff are Soft Skills?

Ryan from Promotive’s recruiting team shares his insights on required soft skills for automotive jobs: what are they exactly and how can they help you in your career? There is a lot of buzz about the importance of certifications, trainings, and relevant experience. But when it comes to making offers or giving promotions, there is…

Read More about Soft Skills for Automotive Jobs: What the Eff are Soft Skills?

Rev Up Your Career in 2024: AI-Powered Tips for Automotive Technicians

Hey Automotive Technicians! If you’re gearing up for your next career move, we’ve got some turbocharged tips to fuel your journey. Navigating the job market can be a winding road. But harnessing the power of AI to turbocharge your resume and fine-tune your interview skills can, when applied correctly, help accelerate your success. Of course,…

Read More about Rev Up Your Career in 2024: AI-Powered Tips for Automotive Technicians

Industry Insights: Are You a Tech-Savvy Automotive Technician?

Joy Robertson, Operations Assistant at Promotive, came across an article that she found interesting and relevant to our mission of connecting top talent with industry-leading shops. As the industry shifts and its needs change, Joy shares a summary of what experts believe is the future for recruiting automotive technicians in 2024. If you’re a techy…

Read More about Industry Insights: Are You a Tech-Savvy Automotive Technician?