Our mission is simple:

Building Meaningful Connections

In an industry where finding the “perfect fit” is essential for long-term success, aligning goals and values is key.

Our team brings decades of hands-on experience in both automotive and recruiting. We understand the challenges shops face in finding and retaining top talent, as well as the struggle skilled automotive professionals encounter when searching for employers who truly value them. This is where Promotive steps in and makes a difference.

Promotive Staff 2

Our Impact on the Automotive Industry

273

Qualified candidates matched in the past 12 months

200+

Shops served through our recruiting services

20%

Shops using our recruitment services see a 20% increase in employee retention.

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Our vision:

Transforming the Automotive Industry Through Connection

As the automotive industry becomes increasingly technical and evolves daily, the technician shortage—though improving—remains a challenge. We want to create a community where automotive repair shops and top talent can connect and build sustainable relationships. When employees feel valued and fulfilled, they stay—both with their employer and in the industry.

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The Promotive Difference

Our team is passionate about transforming the way auto shops and mechanics connect. With decades of combined experience in the automotive industry and recruitment, we understand the unique challenges you face—and we’re here to help. From our account managers to our recruitment specialists, each member of the Promotive team is dedicated to providing personalized support, ensuring you find the right mechanics or the right shop for your skills.

Our team’s industry expertise allows us to offer tailored solutions that go beyond job matching. We’re committed to building long-lasting relationships, fostering success for both mechanics and auto shops. Whether you’re looking to hire or seeking your next opportunity, the Promotive team is here to guide you every step of the way.

Difference
Lisa

Lisa Coyle

CEO/Co-Founder
Joelle

Joelle Pollak

Head of Sales & Business Development/Co-Founder
Kat

Kat Ayers

Chief Operating Officer
Kelly

Kelly Cavanaugh

Vice President, Recruiting and Account Management
Success Stories

Real Connections, Real Impact

See how we’re connecting the best in the industry, one success story at a time.

Fred Gestwicki Jr
Fred Gestwicki Jr
Shop Owner

Promotive did a great job of Hiring an Auto Mechanic. In today's world, it's harder than ever to Recruit Automotive Technicians. Promotive puts in the hard work to find the right person for your team. I plan on using them to Hire more Technicians, and Service Advisors in the future.
Thank you for a great job Promotive Team 🙂

John H
John H
Candidate

This was my first experience dealing with a recruiter. Selby was amazing to work with to say the least! During our initial conversation, there were many questions regarding prior employment. She also took a few minutes to get to know a little about me. Throughout the process there was constant communication keeping me up to speed on where we were and the next steps in the process. It was wonderful working with Selby! Absolutely would welcome the chance to do it again if need be!

Trevor Adams
Trevor Adams
Shop Owner

Run 3 stores in the SF Bay Area and we have used them for 3 of our technicians and one of our service advisors currently over the last year. They have been easy to work with and the quality of persons we interview and hire have been second to none. By far the easiest way of hiring.

Daniel Gravely
Daniel Gravely
Shop Owner

Fantastic experience working with Promotive! Brian and Danny are true professionals, responsive, and genuinely invested in helping us find the right fits for our needs. Their personalized approach and attention to detail made the entire process seamless and stress-free, and they continue to deliver for us!

Christine Moore
Christine Moore
Candidate
If there was a way to give a million stars I would! This group is AMAZING! Shannin and Sam are outstanding! They have and still are going above and beyond what I have ever experienced or could ever expect from a recruiting company! I can honestly say I feel like I gained them as friends! From the time I applied for the job to even now after I started working, they have continued to communicate and make sure I was happy and comfortable. My first day at my new job I got a text saying “Good morning, I hope you have a great first day”!!! That is amazing! They truly care! Then at the end of the day, another text saying “ can’t wait to hear all about your day!” Thank you Shannin and Sam! I can not recommend this group enough! You guys are the BEST!
Geico Hernandez
Geico Hernandez
Candidate

From the day that I spoke with Danny, till now I have to say that wow. What an awesome team they have. very Professional, Cordial, very well spoken, and eager to get you hired in where you feel the most comfortable. So far This team has showed me that they are willing to go the extra step so you don't have to. They are quick, Punctual, and work around your schedule. Unlike the other third party companies that will take your resume and leave it out in the open. Gopromotive makes sure that your resume is seen, Honestly never seen nothing like this before, and this will be an absolute game changer for overworked techs trying to find a shop that's fit for them. over all this company deserves to be bigger than indeed. Wonderful team! Wouldn't hesitate recommend them! shout out to Danny, awesome guy to speak with.

Kathleen Callahan
Kathleen Callahan
Shop Owner

**Promotive has been a lifesaver for my shop!** As a busy auto repair shop owner, finding time to post jobs, sort through applicants, and interview skilled and reliable technicians is always a challenge, but Promotive made the entire hiring process effortless. They took the time to understand exactly what I was looking for in a technician and quickly provided qualified candidates.

What really sets Promotive apart is their dedication to ensuring we found the right match, not just someone to fill a position. Their communication was excellent, and they were always available to answer questions or provide updates throughout the process.

I couldn’t be more satisfied with the service and results. If you’re a shop owner looking to streamline your hiring and get access to the best talent in the industry, I highly recommend Promotive. They’ve become my go-to staffing solution!

Stacia Little
Stacia Little
Shop Owner

My experience with Sam Freeman at Promotive has been amazing!!! She was in constant contact with me about our possible new hire and how things were going during the interview process. She also gave great feedback from the prospect. It was a great experience and we finally got an awesome tech that fits our culture. Everyone WINS!!!

Joseph Saitta
Joseph Saitta
Show Owner - TLC Auto & Truck Center

I can’t say enough good things about Sam Freeman and the team at Promotive Recruiting! Not only did she go above and beyond to help us find the right candidates, but her knowledge of the auto industry truly set her apart. Sam took the time to understand our shop’s unique needs and provided valuable insights that helped us make smarter hiring decisions. Her expertise, professionalism, and genuine dedication to our success made the entire recruiting process a breeze. We’ve noticed a positive impact on our team dynamics and are already seeing great results. If you’re looking for someone who truly understands the ins and outs of auto industry recruiting, Sam is the one to call!

Jacquie Tracy
Jacquie Tracy
Shop Owner

After several months of our own aggressive recruiting efforts and disappointing results, we decided to partner with ProMotive! Working with ProMotive to hire an experienced Auto Tech was the smartest decision for our small shop! I have over 20 yrs in corporate recruiting and healthcare staffing, and have several experienced recruiters in my network; therefore, I felt we could easily take on a search for one Auto Tech. In this market and the shortage of Techs, we found it difficult to move beyond the unemployed job hoppers. Searching job boards will not deliver the solid, A-level candidate even with the best key word search. Bottom line – stick with the industry experts who have the resources to dive deep and find talented, competent, and passive candidates.
We were immediately pleased with the caliber of candidates submitted and hired an A level Tech within the first week. They were realistic in their hiring timeline; they did not just submit a candidate to submit a warm body (which is my pet peeve). They under promised and over delivered! We found a true partner with ProMotive’s excellent communication and dedication to understanding our hiring needs. I’ve worked for and with many staffing firms in my career and I continue to be impressed with ProMotive’s professionalism, industry knowledge and commitment to excellence.

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Dom, Master Technician

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Michelle Shop Owner

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Emilio, Shop Porter