Articles

Solving Bill McNally Racing (BMR)’s Technician Shortage

Promotive

INTRO

With work piling up for over 2 months, this shop needed quality techs – fast.

With jobs coming in and candidates falling short, BMR needed a staffing solution that understood their unique needs and company culture. Promotive stepped in with a targeted, efficient hiring process that saved time and helped owner, Bill McNally, focus on keeping the shop running smoothly

MEET BILL MCNALLY RACING (BMR) NAPA AUTOCARE

Every candidate Promotive has sent us has been professional. They show up on time, ready-to-go; they are excited.

THE CHALLENGE

BMR spent a lot of time searching for quality technicians to help with the steady flow of work, but most candidates didn’t meet their standards. The slow hiring process was becoming a roadblock, leaving them with less time to focus on what mattered most—serving their customers.

THE SOLUTION

Promotive focused on BMR’s specific needs, only presenting candidates who matched their qualifications and culture. By streamlining the process and pre-screening applicants, we saved BMR time and helped them quickly find the right fit for their team.

SHOP LOCATION

Roseville & Antelope, CA

NUMBER OF EMPLOYEES

10+

NUMBER OF LOCATIONS

2

AFFILIATIONS

NAPA AutoCare + ATI

Best Time to Hire Automotive Technicians

(Hint: It’s Not When You’re Desperate) Most shops decide to hire automotive technicians the moment they feel the pinch — a tech quits, a bay sits empty, the schedule backs up. So the job post goes live that same week, right when the shop needs someone most. There’s a problem with that instinct: it’s exactly…

Read More about Best Time to Hire Automotive Technicians

Yo Shop Owners — Here’s Why You Can’t Hire (the Right) People

Alright y’all. Here we are, three full years into running Promotive, a 100% independent automotive repair shop recruiting agency… or for lack of a better term, head-hunters. We have placed nearly 1,000 candidates and have worked with several hundred shops and ran discovery calls (initial appointments) with over 1,000. We only work with shops we…

Read More about Yo Shop Owners — Here’s Why You Can’t Hire (the Right) People

Flat Rate vs Hourly Mechanic Pay: What Actually Works in 2026?

If a comp structure change reduces turnover by even one technician per year, it’s almost certainly worth looking at.

Read More about Flat Rate vs Hourly Mechanic Pay: What Actually Works in 2026?

The Future of Auto Tech Careers: Emerging Trends and Opportunities

Taking a look at the future of auto tech careers and emerging trends, it’s no surprise that all arrows are pointing to technology. With that said, staying ahead of the curve is not just an advantage – it’s a necessity. That is especially true for those wrenching in the heart of repair shops. As automotive…

Read More about The Future of Auto Tech Careers: Emerging Trends and Opportunities

Resume Tips to Help You Land Your Next Automotive Job

Whether you are currently seeking employment or plan to begin your search soon, Kelly from Promotive’s recruiting team shares her resume tips to help you land your next automotive job. Creating a resume is your first chance to make an impression with a hiring manager at a repair shop or dealership. It allows you to…

Read More about Resume Tips to Help You Land Your Next Automotive Job

Soft Skills for Automotive Jobs: What the Eff are Soft Skills?

Ryan from Promotive’s recruiting team shares his insights on required soft skills for automotive jobs: what are they exactly and how can they help you in your career? There is a lot of buzz about the importance of certifications, trainings, and relevant experience. But when it comes to making offers or giving promotions, there is…

Read More about Soft Skills for Automotive Jobs: What the Eff are Soft Skills?