Solving Bill McNally Racing (BMR)’s Technician Shortage
Promotive
INTRO
With work piling up for over 2 months, this shop needed quality techs – fast.
With jobs coming in and candidates falling short, BMR needed a staffing solution that understood their unique needs and company culture. Promotive stepped in with a targeted, efficient hiring process that saved time and helped owner, Bill McNally, focus on keeping the shop running smoothly
MEET BILL MCNALLY RACING (BMR) NAPA AUTOCARE
Every candidate Promotive has sent us has been professional. They show up on time, ready-to-go; they are excited.
THE CHALLENGE
BMR spent a lot of time searching for quality technicians to help with the steady flow of work, but most candidates didn’t meet their standards. The slow hiring process was becoming a roadblock, leaving them with less time to focus on what mattered most—serving their customers.
THE SOLUTION
Promotive focused on BMR’s specific needs, only presenting candidates who matched their qualifications and culture. By streamlining the process and pre-screening applicants, we saved BMR time and helped them quickly find the right fit for their team.
SHOP LOCATION
Roseville & Antelope, CA
NUMBER OF EMPLOYEES
10+
NUMBER OF LOCATIONS
2
AFFILIATIONS
NAPA AutoCare + ATI
How to Hire Qualified Automotive Technicians in 2026 (Step-by-Step)
If you’re trying to hire qualified automotive technicians right now, here’s the short version: know your local pay range before you post, understand market conditions, write a skills based job description, source candidates directly instead of relying just on job boards, vet with a hands on skills check, and move fast once you find someone.…
Speed to Hire Automotive Technicians: Why the First Shop to Call Wins
You didn’t lose that tech to a better offer. You lost them to a faster phone call. Speed to hire automotive technicians is one of those things most shop owners think they’re doing fine — until they lose a good candidate to a shop that just picked up the phone first. I know that’s hard…
Why Automotive Technicians Don’t Apply to Your Shop
5 reasons why automotive technicians don’t apply to independent shops Understanding why automotive technicians don’t apply to your shop is the first step to fixing it. The best tech in your market probably saw your listing last week. They didn’t apply — and odds are it wasn’t the pay. It wasn’t even the listing itself.…
The Best Automotive Technician Recruitment Service for Independent Repair Shops
You’re not looking for a warm body. You’re looking for an A-tech or B-tech, fits your shop culture, and isn’t going to bail in 90 days. That’s a specific hire, and most recruitment services aren’t set up for it. Here’s what independent shop owners actually need to know. Why most automotive recruitment services don’t work…
4 Auto Repair Technician Retention Lessons from Shop Hackers 2026
Shop Hackers 2026 ran August 7-10. If there was a theme running under every session, it wasn’t tools, tech, or the next shiny piece of shop software. It was accountability: of yourself, of your team, and of the numbers you’re actually running your business on. Four moments from the floor stuck with us. Every one…
Auto Repair Shop Management Mistakes That Cost One Owner $40K a Month
The most useful session at Shop Hackers 2026 didn’t open with a framework or a slide about mindset. It opened with a shop owner walking the room through his own auto repair shop management mistakes: the specific, dollar-for-dollar cost of each one, and the four unglamorous fixes that turned his numbers around. No new equipment.…